Qatar Airways brings the destination Doha to Fortnite
Qatar Airways has unveiled QVerse Island, its first digital destination within Fortnite, one of the world's most popular gaming platforms. The project reinterprets Doha, the capital of Qatar, offering Travellers a new immersive way to explore the city and get in touch with the universe of the airline's brand.
The experience begins at Hamad International Airport (DOH), Qatar Airways' main hub, where players can interact with Sama, the airline's digital cabin crew, and explore iconic settings such as The Orchard. From here, you can access QVerse Island, a virtual island built around missions and interactive challenges that guide participants through Doha's iconic landmarks and other iconic attractions of the destination.
Along the way, players can access hidden areas and discover "golden tickets", which offer the chance to win travel and flight prizes, turning the virtual experience into a concrete opportunity to plan a real trip.
Travel and gaming: a new point of contact
Travel choices are increasingly influenced by digital channels, social media and immersive experiences, including gaming. With QVerse Island, Qatar Airways expands its presence in these ecosystems, engaging Travellers even before the travel planning phase. The introduction of Doha in Fortnite marks a new approach, where virtual exploration becomes part of the path that leads to the discovery of the real destination.
