Lufthansa unveils FOX, the new frontier of long-haul flight

In 2026, the year that marks the centenary of the first Lufthansa, the German airline celebrates its history by looking to the future with FOX – Future Onboard Experience, a program that radically renews the flight experience on long-haul routes. The aim is to offer an even more flexible, personalised and quality journey in Economy, Premium Economy, Business and First Class, both on aircraft equipped with the new Allegris First Class product and on those without it.

Towards a tailor-made experience

With FOX, individuality becomes the core of the experience: in Business Class , passengers can decide when to enjoy their second meal, choosing from a varied selection of sweet and savoury dishes, snacks and hot dishes. In Economy and Premium Economy, the offer expands with three menu options instead of two, ensuring a richer and more personalized choice.

Comfort and premium style

Lufthansa is raising the level of comfort even further by introducing new, modern and timeless fabrics, tableware and design details that convey value and make the in-flight experience even more refined.

The "Signature Moments"

FOX takes up and renews the symbols of Lufthansa hospitality: from the rose in First Class to the famous caviar service, up to the Avionic, the exclusive drink that characterizes the premium offer. The culinary experience, curated by high-level chefs, will offer an original "triad" of flavors that can vary according to the destination or city of departure, with dishes that anticipate and tell the journey.

A project for the centenary

With the progressive modernization of the fleet – thanks to the arrival of the Boeing 787-9 and Airbus A350-900 and the success of Allegris – Lufthansa is taking a decisive step into the future. FOX will debut in spring 2026, bringing on board an experience that combines innovation, hospitality and the unmistakable Lufthansa style, in perfect balance between tradition and vision.