Italian alpine skincare on board Air Dolomiti

During the journey, especially at altitude, the skin can change rapidly: it loses hydration, comfort and balance. It is precisely from this need that the new collaboration between HöbePergh and Air Dolomiti, a Lufthansa Group company, was born, which in May 2026 brings on board a selection of products from the Italian alpine skincare brand, intended for Business Class passengers.

For those who fly, the novelty introduces a gesture of concrete well-being within the on-board experience, designed to accompany the skin in one of the conditions in which it is most exposed to stress and dehydration.

The collaboration stems from a closeness of vision between the two realities. HöbePergh, a brand founded on the Asiago Plateau, has been developing cosmetic treatments for over thirty years starting from mountain medicinal herbs, selected and studied for their functional properties.

The HöbePergh method combines phytotherapeutic research, cosmetic innovation and attention to the territory of origin, giving shape to an essential, authentic and effective-oriented skincare. In this context, the meeting with Air Dolomiti fits in naturally: on the one hand the premium experience of the company, on the other a product designed to respond in a targeted way to the needs of the skin during the flight.

For Air Dolomiti Business Class passengers, the initiative thus adds a moment of personal care inspired by the Alpine world, enriching the journey with a more person-friendly experience. A different way of experiencing the flight: more personal, more comfortable and closer to the real needs of the passenger.

Air Dolomiti

Air Dolomiti is the Italian airline of the Lufthansa Group that connects the main Italian and European airports with Germany, operating weekly flights to the hubs of Munich and Frankfurt. Currently, Air Dolomiti's fleet consists of Embraer 195 and Embraer 190.