ITA Airways presents "Miracle on the 34th branch"

ITA Airways launches "Miracle on the 34th branch", the new Christmas video that delicately tells the magic of travel during the holiday season, focusing on emotions, bonds and the desire to meet again.

The campaign comes to life through the tender adventure of two gingerbread cookies, the protagonists of a great little Christmas mission. A simple and universal story, built like a contemporary Christmas fairy tale, capable of evoking the value of departures and arrivals when the journey is guided by the heart.

With this project, ITA Airways strengthens its position as a company that accompanies passengers in the most significant moments, transforming each flight into a route full of meaning, affection and sharing.

The "Miracle on the 34th branch" campaign has been on air since 15 December on all ITA Airways' official social channels, accompanying Travellers in the most emotional period of the year.